TM07 – Communication and Management

This course will examine the importance of communication for the sports team manager.

Having the ability to communicate with his or her players is the most fundamental roles of any team manager or coach. In fact it is safe to say that being able to communicate effectively is the most important of all life skills.
Communication is the process by which the team manager/coach exchanges information between himself and the management team and between the management team and the players on the squad. It is a process where he/she tries as clearly and accurately as possible, to convey his/her thoughts, intentions and objectives to the team.

Communication is successful only when both the team manager (sender) and the players (receiver) understand the same information. it is also successful when useful feedback is received and understood. sometimes this can come in the form of how well the players were listening and sometime it may come as an actual verbal response.

The overall course is divided into a series of excellent courses covering topics of interest to the team manager or head coach. Intending participants are invited to select the section or sections of interst to them. The overall aim is to assit them to become better managers.

It is the aim of premier Sports College to present modern state-of-the-art content at the best possible cost to the participants.

Topics of this Module/Course

Topic 1 – The Communication Cycle

A team manager or coach needs to be a good communicator. This topic examines the communication cycle which is the term used to explain good communication – a communicator, a message, a recipient and some feedback. It also explains the importance of each of the 4 steps in the cycle.

Topic 2 – The Principles of Communication

Interpersonal communication is the foundation of human interaction. Its importance for innovation and change can hardly be over-emphasised. In this topic we examine the principles of communication and that includes both speaking and listening in the communication cycle.

Topic 3 – Effective Communication

Effective communication extends the concept of the communication cycle and requires that transmitted content is received and understood by someone in the way it was intended. The goals of effective communication include creating a common perception, changing behaviours and diseminating and acquiring information. 

Topic 4 – Methods of Communication

Communication is what often separates a poor team manager from an exceptional one. Having effective communication skills is the key to good leadership and contributes immensely to being a good and more importantly being a successful manager.

Topic 5 – Barriers to Good Communication

Barriers to good communication can be physical (time, environment, comfort, needs, physical medium) , attitudinal (poor management, lack of consultation with players, personality conflict), perceptional (viewing what is said from one’s own mindset), motivational (mental inertia) or competition (noise, doing other things besides listening). In this topic we examine some of these barriers.

Topic 6 – Modern Communication

In modern times managers/coaches can use many different ways to communicate with backroom staff and with the players – either as a group or as individuals. Up to now this course has concentrated mainly on verbal and non-verbal direct communication but there are other vehicles of communication that are often used. These include the mobile phone, text messaging and emails. This topic examines the use of these methods which have become part of the life of the sports team manager/coach.

Topic 7 – Communication with Young Players

It is important that managers working with children and young teenage team understand that they are not young adults. The system and methods of communication needs to be different. It needs to be player-centred. This topic examines the pit-falls if manager are unable to relate to young players.

Topic 8 – Management and Good Communication

This final topic gathers a list of communication tips from experts in the field of good communication and presents an interesting list to assist the the course/module participant in becoming a better communicator with players and backroom staff and in this way of becoming a better team manager.

Topic 9 – Assessment

This assessment is optional. It consists of a 10-question Multiple Choice Questionnaire. Each question will have a minimum of 4 possible answers. In some case there may be more than one correct answer and this case there are normally 5 to 8 possible options.

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